Alec De Layno Martin (Astyle Alive) is an inspirational entrepreneur who has been doing business for more than 11 years. He is the founder of Tranquil Store, a US-based firm that offers premium CBD products for people dealing with anxiety and depression. The Store carries a wide range of products, and there is something for everybody looking for healing through CBD.
With over a decade of running successful businesses under his belt, he has some secrets that have helped accelerate his growth over the years.
Don’t rely on talent alone
Starting a business means you have recognized something that you can do independently and correctly. That first moment of excitement might carry you through your first few months. Beyond that threshold, you need to have an immeasurable amount of discipline to continue to try even when you fail and lose opportunities.
Winning at business is a marathon, not a sprint, and talent alone will not get you where you need to be. You must be willing to invest in yourself, always keep learning, and never stop believing you can achieve what you set out to do.
“I believe the focus should be on yourself first,” De Layno says. “Taking care of yourself allows you to keep a level playing field that helps overcome any obstacle and grab success.”
Putting Customers First
Helping your customer should always come first. Your business should revolve around, giving lasting solutions to real problems. De Layno’s latest launch, Tranquil Store, was born out of his struggles with relaxation and sleep.
“After years of trying ineffective sleep aids and prescription medications with undesired side effects, we came across CBD and gave it a try. I started doing my research & talking with others around; then, I realized many people struggled with stress, anxiety, and depression daily. Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us.”
Tranquil Store is a one-stop-shop for everybody seeking CBD products with healing benefits.
“I offer a wide variety of quality premium CBD products, from Gummies to healthy CBD Granola bars, different tincture flavors, soft gels, and lollipops. I’ll be changing the market soon with a new product that I can’t speak on too much. It is a surprise.”
Looking For Inspiration
The best thing you can do as a business owner is to reach out to people who inspire you. You can also get inspired by a place or a particular situation in your life.
Always study what is going on in your industry, with your competitors and brands bigger than your own. Learn from all these different places and put your unique signature on what you do.
Over the years, De Layno has surrounded himself with an ecosystem of friends and family that support him and inspire him to be better.
If you are starting your first business, seek mentors and coaches to lead you.
De Layno also recommends reading as a great way to learn and be inspired by others. His entrepreneur reading list includes titles like; Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life by Daymond John and Daniel Paisner, The Power of Broke by Daymond John, The $100 Startup by Chris Guillebeau, and Contagious: Why Things Catch On by Jonah Berger.