If you have been struggling to build your brand and revenue, an excellent digital media strategy might be all you need to propel you to new heights. In today’s online world, you cannot do without digital marketing. But how exactly do you set yourself up for excellence?
The idea behind any digital marketing is to increase more traffic to your brand so that you can grow your business. In itself, a digital marketing strategy describes a series of actions that use online marketing channels to achieve different goals, such as increased reputation or revenue. In this article, learn from Rhonda Swan, a PR master with over 18 years of experience in the industry on what it takes to build a strategy that produces results.
A brief about Rhonda Swan
Rhonda is the CEO and Founder of the Unstoppable Branding Agency. This company helps business owners, executives, and CEOs develop a precise, healthy, and ‘sexy’ brand image, message, and media strategy to amplify their brands. She is also an international speaker and bestselling author who has built multiple 7-figure empires by helping others first.
In 2004, Rhonda left her job in one of the largest Pharma corporations to pursue her dreams. Her goal was to help others gain financial freedom by leveraging the internet to build their brands. Even though the journey was not without trials, Rhonda has grown from strength to strength to the point of being recognized as one of the top 10 most prominent names in the online space. Currently, Rhonda leverages social media and digital publications to build her clients’ brand images to ensure that they effectively market themselves across all platforms and reach their customers.
- Create your customer persona
While it is crucial to understand qualitative and quantitative information about your target audiences like age, gender, occupation, and interests, the definition of a potential customer entails looking at the buyer persona. A customer persona allows brands to better understand the specific target groups by recognizing their key traits. When developing a digital marketing strategy, knowing information about the ideal customers, such as their motivations, communication style, and values in brands is vital. Armed with this information, you can better meet the needs of the customers and know how to place your messaging so that it can resonate with the audience.
- Identify your goals
Brands can use digital platforms to achieve different objectives. The most common one is to grow sales. Also, brands may be looking to engage better with the audience, add value, and extend their reach online. Whatever the strategy’s goal, it should be as specific as possible, suitable, and easy to measure. Setting goals also helps you keep your campaigns and marketing activities aligned towards achieving the brand’s overall goal.
- Use the right technology.
Rhonda believes that the use of inappropriate technology could render marketing efforts ineffective. When developing your digital marketing strategy, you must keep in mind what tools you will use at every stage of the digital marketing process. These could be tools such as marketing automation software, or an analytics and reporting software. As such, you can stay on top of the marketing performance, and determine the ROI on your marketing campaigns.
- Focus on content
Creating high-quality content is essential for any digital marketing strategy. Rhonda notes that this crucial aspect of the strategy performs some critical functions, including bringing more traffic to your website, reinforcing social media presence, and positioning you against it. At Unstoppable Branding Agency, they specialize in creating content for top tier publications such as Forbes, Inc, Entrepreneur, and Fast Company. With content, the client can position themselves correctly, while at the same time, the audience gets high-impact content that adds value.
For someone who has been in the industry for close to two decades now, Rhoda acclaims that an excellent digital marketing strategy is vital to realize the growth of your business.
In the digital space, you have a fair chance of crushing your limitations and achieving your goals. For Rhonda, she has taught thousands of people how to take the first step into turning their passion into a legacy brand. Check out her company to learn more about her work.