Contrary to popular belief, facing challenges can make life interesting, and overcoming them is what makes life meaningful. One infamous challenge that many people don’t know how to handle is starting a new business. Entrepreneurship is not for the faint-hearted, and any business owner can confirm that the solo life comes with its own unique set of problems.
In Christianna Hurt’s case, facing these challenges gave her financial freedom. Her story started out as a regular hustle fairy tale, working multiple 9 to 5 jobs that paid next to nothing and getting fired time after time. What sets her apart from everybody else is her perseverance, quick wits, and pure guts. She is one lady who has gone through layers of hard work and trials to reach the core of her success.
From side hustle to 5-figures
Christianna Hurt’s foray into online business started as a brief stint in affiliate marketing. That venture turned into a 5-figure enterprise in a matter of a few weeks. At just 18 years old, Christianna had become a successful business owner, and she achieved this with just her mobile devices and an internet connection. Instantly, she realized she was on to something.
She built on the back of that early success to create her own brand, and she started making videos showing people how to make money online. By the end of her first year, her business had grown exponentially, bringing in over $100,000 in course sales. She began to share the story of her success and teach others how to achieve the same level of freedom through e-commerce, and that was the beginning of her 7-figure brand, WealthyCollegeKid.
She is using this unique platform to inspire people from every part of the world- especially young women- showing them how to make money online doing the things that they already enjoy.
Consistency-The key to success
Roadblocks and obstacles are unavoidable in business, and there was no exception in Christianna’s case. As a young woman setting up an e-commerce empire, things were even more difficult than usual.
Her lack of knowledge about the industry greatly affected her growth at the beginning of her journey into business. “I had to stake a lot of money in my business to be successful.” – Christianna Hurt says.
Christianna believes this particular challenge drove her to work harder to become the smart and successful businesswoman she is today. To make up for her seeming flaw, she hustled twice as hard as everybody in the industry. She also had to deal with her male counterparts, who did not believe it was possible for a young woman like her to prosper in the cut-throat world of e-commerce. She was grossly underestimated and promptly set about proving all the naysayers wrong.
Putting yourself first in business
As her business boomed, Christianna steadily became familiar with one of the greatest pitfalls of growing entrepreneurs- family and friend ‘tax’. “You might be tempted to help with family bills or give your friends a loan, even before you are making sustainable income yourself,” she states.
Christianna advises any entrepreneur who is just finding some measure of success to take care of the most important thing first-you.
“Make sure you have all your bills paid before you worry about anybody else. Paying yourself first will help you stay in business longer.”- Christianna shares.
However, even if you pay yourself first, you still have to worry about paying people who work for you. It is necessary to hire employees, however, Christianna believes a key habit to avoid when you start making real money from your business is paying someone for work you can easily do yourself. Hiring people for your business should only happen when it is absolutely necessary, and not as a luxury.
Don’t be afraid to invest
One of the mistakes Christianna reckons making at the beginning of her journey was being apprehensive about spending money on her business. However, overcoming that fear and investing in the necessary assets quickly took her business to sky-level and beyond. “It can be scary to spend a lot of money on things like inventory, ads, or even an accountant,” Christianna acknowledges. “You have to realize that fear can hold you back from taking your business to the next level.”
For Christianna, a worthy investment will return more than tenfold of its value, and that is why she has been able to grow a leading 7+ figure brand in record time.
