This Coronavirus pandemic has thrown our entire global market into a massive disruption. Companies across the board are facing one of the most significant issues of controlling the constant downfall. However, I believe there are some positive things too for digital marketers. Shlok Nair is one of the finest digital experts in India based in the financial capital & the city of Bollywood, Mumbai.
As we are facing trouble in our businesses, one thing which is giving us a brighter side to market products even by seating at home is Digital marketing. In this tough time, the role of digital marketers, experts, and digital marketing companies is growing at a rapid speed.
Everyone wants to do something with their business by using the social media platform. According to entrepreneur & rapper Shlok Nair, digital marketers are the only people today who are able to give some resistance to the global economy with excellent online marketing skills.
Adding to that, Nair also said that we are lucky that our world is connected via an online platform. This means one door is still open where coronavirus will not enter, and we can do our business efficiently.
You can try to control your company’s downfall by these three strategies which Shlok Nair feels can work well for mostly all the businesses.
Increase Your Ad Budget
We all know social media platform is the world’s most buzzing platform virtually. People today are spending most of their time online on various digital & social media platforms and websites. So it is the right time to do some boost marketing by using Facebook, Instagram. Create your apps and website to redirect your followers to your business website pages to increase the number of audience and engagement on your business website.
Facebook and Instagram know the budgets of people are shrinking, so they have decreased their cost of boost marketing which is integrated within the application itself. It is the right time to do some good marketing online & gain audience & customers socially.
Double Down On E-Commerce
Today every marketer is trying to increase sales. Due to Pandemic, people are afraid of going to different places physically. They look for the E-Commerce platform where they can get all the latest things online at a fair price. You won’t believe in Pandemic online orders that have seen new highs, and it has grown in double numbers with an all-time high.
Take Advantage Of New Feature of Social Platforms
Shlok Nair says everyone today is looking for good content to post on various platforms like Facebook, Instagram, Twitter & rest. Facebook and Instagram are giving useful features like Stories, stickers, profile buttons, and all for brand awareness!
What’s the future?
Life after Lockdown is a big question. Right now, we are using social media platforms, websites, and apps from where we are inviting customers to take products. Shlok Nair feels things will remain the same from now onwards as digital engagement will be on the rise, and we will see the role of all digital entrepreneurs grow more even after Pandemic ends.