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Over the last couple of months, the world has changed drastically. Businesses have closed down due to their inability to adjust to the changes that are going on over the world. The unemployment rate has greatly increased. In the US alone, it has increased to over 10% in a single month. With the rise in unemployment, it is important for businesses to be able to learn how to adjust to the times we’re living in. 

One of the ways in which to build and sustain your brand in these difficult times is by making use of Social Media. Reece Larkin, a 24 years old serial entrepreneur and the founder of Blackcorn a firm that helps businesses and individuals achieve their marketing goals using social media speaks on how to leverage the power of social media in this article. 

Journey Into Social Media: 

“I remember when I first discovered Instagram, I saw it at a fairly mature stage and used it like any other person,” Reece Larkin said. 

A lot of people do not yet understand the power that social media has. Reece himself had no idea at first. It wasn’t until he started coming across accounts with over 100,000 followers that he began to see the potential and influence that social media has on brands. He began to understand that this was a powerful way to influence people into driving awareness to products and services. 

Things To Consider When Leveraging The Power of Social Media To Build Your Brand: 

There are a number of things that you need to consider when trying to leverage the power of social media to build your brand. According to Reece Larkin, “You first need to identify your goals. What do you want to achieve on social media?” 

You need specific goals that need to be relevant to your marketing strategy. Identifying your goals will make it easier for you to build your brand using social media. Having specific goals is important because it helps you to stay focused on a path, and it helps you to organize your time and resources, making it possible for you to easily scale your business. 

“Another important thing is value. You need to provide your potential audience with as much free value as possible. This is how you create super fans that you have the most influence over” Reece said. 

Giving out value is important because it helps you build an online community of raving fans that will do anything for you and your brand. 

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The last thing according to Reece is, “You have to be consistent in posting content. Your audience wants to see posts from you daily. Social Media platforms favor accounts that post frequently but not too much.”

Connecting With Your Target Audience: 

There are a number of ways in which you can connect with your audience on Social media. But according to Reece Larkin, “Ask your audience questions and get their opinions. Get them involved in what you’re doing. Making them feel special is another way to achieve a great connection, replying to all comments and relevant DMs is a must. Remember, don’t make it all about business.

You can connect with Reece on Instagram: @reece_larkin


Samuel Sope
Written By

Copywriter|PR Expert. I help entrepreneurs get featured on media publications

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