The phrase ‘female entrepreneur’ is thrown around quite a bit. But what does it really mean? Well, in our attempt to properly answer this question, we thought, why not ask a real-life example?
Sure, there has been a rise in the number of female entrepreneurs entering the corporate sector lately, which is great (woo-hoo!), but some women entrepreneurs clearly stand out from the rest. Jennifer A. Mancuso is one such person who took her passion and ran with it, disrupting an entire industry and making waves at the same time. And it all began with an idea – to create a brand of beauty products that are cruelty-free.
Jennifer stands behind what she believes in, and along with keeping up with beauty trends, she also knew that beauty and skincare products in everyday use should not come at a price – paid by our furry little friends. Jennifer has been setting the bar for the rest of us, whether it’s been in modeling or as a practicing attorney in her law firm, the J.A.M. Law Professional Corporation (a 7-figure business, might I add).
Jennifer is one of those people who just seem to have their finger on the pulse of what works (and what doesn’t), whether it’s in the latest fashion and style trends, as an entrepreneur and businesswoman, or as a sought-after model. It’s no surprise how Jennifer quickly became a force online by setting the trends for beauty, style, business acumen, and a whole lotta grit.
J.A.M. Beauty Inc. is the brainchild of Jennifer and is something that she had been thinking about since her days pursuing a career as a runway model, while still studying for a honours bachelor’s degree from York University. Her sheer commitment and passion helped land her awards and recognition throughout her academic career, such as the women’s Studies Excellent Academic Achievement Award’ and the ‘Faculty of Arts Sessional Academic Achievement Awards’.
That passion for excellence is a mantra that Jennifer has kept while starting not one but two successful enterprises. So far, her two endeavors into the business world are working well for her and are both success stories in their own right, underlined by the fact that she was recently named among the top 100 Canadian Professionals of 2020,’ which is quite a feat at such a young age.
For now, Jennifer is intent on helping grow her beauty lineup and wants to make J.A.M. Beauty Inc. a household name. The lineup of beauty products is not your average fare either. Since the entire lineup is developed and manufactured in Canada (with the exception of their cruelty-free lashes) and follows strict EU compliance and regulations, you can rest assured you’re getting a premium-quality, non-comedogenic, hypoallergenic product.
And finally, Jennifer knows all too well that “all work and no play will make Jane a stressed-out (hot) mess,” which is why she started her beauty line in the first place. To provide a lineup of beauty products that women can use to pamper themselves and get that much-deserved TLC.