Jay Saraiya is an award-winning digital marketing and celebrity manager with its firm called JSDigital. Founded the digital media and online celebrity management firm, he has come a long way in establishing his niche in the market. He is known for works like online brand management for Bollywood celebrities with effective social media and digital marketing strategies. He has shared some incredible tips on online celebrity management and digital media, have a look at these:
Choose the right Celebrity Social Media Platform
Celebrities often prosper a lot on social media platforms. It acts as an important tool for marketing, promotion, and forging a strong connection with fans. The first step is to identify the celebrity social media platform where their fans dwell. Each social networking site is different and identifying the right one is important in attracting different demographics.
It relies upon whether the organization is business-to-business (B2B) or business-to-shopper (B2C). For B2C organizations, Facebook and Instagram help acquire permeability, outwardly draw in and interface with clients. For B2B, LinkedIn helps target current and possible customers and assembles an individual association. Likewise, every business should utilize YouTube to cooperate and share. It’s Google-accommodating and adds legitimacy to your image.
Develop a Voice and Content Strategy
Getting the best content is an important element to consider as it goes to posts and then reaches to the celebrities. It has to be engaging, candid, humorous, open, intimate, and honest.
Engage the Fans
Engagement comes with conversation and it has to be two ways. The best social media celebrity strategies are to embark on different ways and programs to make the interaction work. It could be a live chat, or games, and other similar things you add to engage the fans.
Drawing in with possibilities and clients online is an approach to feature your image’s exceptional character and character and to assemble the sort of significant association that will lead clients to rehash and allude to your business, as opposed to floating off to the opposition.
Yet, in a packed online space, how would you be able to deal with stick-out? It’s an ideal opportunity to get inventive about your web-based media commitment. Here are five different ways to raise your social profile and draw in with fans adequately.
Promoting their Interests
This can be anything, be it their forthcoming movies, projects, or brands, they need to be seen doing on their own. This can help in their promotion along with engaging with their fans as well. Besides, celebrities also air their views on different social, political, and other issues.
Boosting engagement among fans is one of the best ways to achieve all of this, and sports marketers can leverage content marketing in order to keep up with their fans’ seemingly insatiable appetite for more conversations while at the same time growing their sporting organization or franchise.