There are tons of people who have hopes, dreams and goals, but for many they stay at that. But for a very few amount of people, these become a reality! This week I had a chance to interview an amazing business owner with an amazing story! I have had an interview with no-one other than the CEO of the Modesto Car Toys, Izak! He shared with me his amazing success sotory and showed me how he took a dream to a reality, but don’t let me be the only one talking, so I will let you go to read and enjoy this one of a kind success story!
Izaks Journey from Stereo 1 Warehouse employee to a car audio specialist
Izak grew up as a child in Amman, Jordan. He moved to Stockton California at the age of ten years old. When Izak moved to America he continued in his passions for music and rapping. Izak eventually moved to Los Angeles where he worked at Stereo 1 Warehouse with his uncle.
Izak was a natural salesman. His first day, he made more sales than any other salesman. He did so well they promoted him to a new position at a store in Sacramento, California.
With his new position in Sacramento going well, Izak was able to link up with Rapper Mac Dre to start off his rapping career. Izak really grew into an amazing entrepreneur. He then opened up his own stereo shop / recording studio with his cousin Shady (aka Maguiver). Shady was one of the best 12 volt car audio technicians. Izak also reached out to his other cousin Shawn in Southern California. Shawn was a pro tools studio engineer, producer, and composer. Together they recorded with legendary platinum artists such as Yukmouth, Spice 1, Kurupt, Mac Dre, Keak Da Sneak, B-Legit, Husalah, and many more Bay Area artists.
Izaks current business, known as Modesto Car Toys, has currently scaled for twenty years and has become the industry leader in the car audio industry. No one in his industry has compared to the quality and service they provide.
Today Izak’s speciality is in taking any car and giving it the sound of the future using his unique “Formula One” system.
If you are looking to find out more about the amazing work he and his team have done and continues to do, you can contact him on his instagram here or check out his business here.
