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How Joseph Royal Created His Personal Brand In Music

Joseph Royal Akuffo, better known as Joseph Royal on social media and streaming platforms, is an artist and performer who recently left his career as a YouTuber to pursue his passion for creating music. 

Now, he uses his music to tell stories of love, loss, and laughter to audiences who hope to make a connection with his work. 

Working On Music 

Originally from Toronto, Canada, Joseph started a song titled “Janeta” two years ago on October 28th when he returned to his home city after living in Los Angeles. 

“I didnʼt touch it for one year until I heard my featured artist, Freetherevolution, performing on the corner of Kensington market in Toronto and told him I had the perfect song for him and gave him ‘Janeta’ for him to release,” Joseph said.

After hearing the demo, Freetherevolution refused to put the song out without Joseph, resulting in a beautiful masterpiece. Later on, Joseph started his personal brand as an artist. 

“What inspired me to create a personal brand was the fact that I love finding something that makes me feel good and finding a way to share it with others,” he said. 

In the future, Joseph plans to leverage the fame that he will receive from what he did to build a bigger brand and be an example for younger minority generations that if they pursue their dreams, it might take time but they can be not what is on their screens but who they personally want to be.




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Realizing His Passion 

Born in Toronto Canada on January 1st to Ghanaian African parents, Joseph has always shown an affinity for being an entertainer. 

He started playing piano at the age of seven, transitioned into acting at the age of 14, went from being in front of the camera to behind the camera at the age of 19 by writing short films and producing them. 

At 22-years-old, he decided to make music into a career and release his first single “Free Your Mind.”

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By 2019 decided to take his YouTube channel seriously. In a span of two years, he managed to amass 100,000 subscribers through his videos span from reactions, doing challenges, vlogs, and comedic shorts. 

“What inspired me to become an entertainer was the fact that I could have every type of career possible in one lifetime. As an actor, I can play anything, as a musician I can tell any story, and as a content creator, I can connect with anyone,” Joseph said.

For more information on Joseph Royal, visit his Instagram page (@iamjosephroyal)

Luis Rios
Written By

US Army Combat Veteran turned talent agent and writer helps companies and people reach new levels of success and influence. Luis also runs TEDx events.

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