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Branding 101 with Entrepreneur Anthony Scott Logan

Are you interested in learning about branding? Would you love to grow your brand by yourself or even take branding as a career choice? In this digital era, creating or building brands is becoming more popular by the day, thanks to the internet. But building brands is not just the simple amalgamation of ideas and a logo, it requires strategies that can contribute to your positive development as a brand builder.

To be the best in anything, you have to learn from the best. The founder and CEO of Noir Agency, Anthony  Scott Logan, is one of the emerging brand builders with accumulated knowledge and thorough understanding of how branding works. Through years of experience, he has honed his skills in brand building with excellence and this is evident in the number of high-profile clients he has managed, such as NHS, Skyscanner, Unilever, Social Chain, Snoop Dogg, Emergent Bio Solutions, and Navigator Gas.  

Branding Matters

Let’s start with the basics, why is branding important? First impressions matter. Before trust and loyalty are developed from customers, your branding will serve as the forerunner; it establishes and creates connections by showing the general public what sets you apart from others. When your branding is well-executed, your target audience will know what your brand stands for, what makes it promising for them, and what it conveys through its marketing. This can be achieved by embodying the purpose of your brand. Great branding is more than its physical features, there must be substance, meaning, vision, and goals behind its aesthetics.

Brand Awareness 

What a brand stands for, what makes it promising for customers, and what it conveys through its marketing – these are abstract concepts, so you may be asking yourself, “How do I know if these help me in achieving my goal to present my brand in a manner that gains respect and recognition?”. Well, it is not that easy to quantify, but one main measure is brand sentiment. Knowing the perceptions and attitudes towards your brand can help identify the core strengths and weaknesses of your company. 

By being aware of how your brand is being accepted by the people, you will be able to provide a rationale to enhance competencies and to formulate a plan of action in order to confront the possible shortcomings and problems of your company. 


As for any individual, the generation of growth and development is of utmost importance when you begin a task. You want to see positive results. Taking time to craft your brand and its careful execution will greatly contribute to your success in the industry. Therefore, it is critical that you do not overlook and underestimate the power of branding because this serves as your company’s foundation. 


You have to understand what makes a company unique and how to articulate that message to the world. Branding is not as simple as you think. It is crucial that you carefully take your time crafting your brand since it will represent your company and encompasses everything it stands for. Turn your brand into something beautiful and full of meaning, something that works for different contexts and delights the audience, and something that creates a lasting impact. 

For more information about Noir Agency you can connect with Anthony Scott Logan through:

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Ulyses Osuna
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Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed.

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