With the era of rapid industrialization and technological and other advancements, the bar for quality, price and credibility has been raised. Customer loyalty and faith is crucial to any company’s/brand’s long term success in the market. In the confectionery industry of India, Asha Confectionery has paved a path for a lot of other home-grown businesses to follow. It has established itself in the national and international markets as a brand that prioritizes quality products over anything else.
Founded by Asha Daryani from Indore, Madhya Pradesh, SR25 is a leading confectionery brand which manufactures, produces and sells a wide and inexhaustible range of chocolates, hard boiled candies, jellies, butter and strawberry waffles, moulding chocolates and cakes, cookies and bubble gums. It has a successful reach and a large and loyal customer base in the country and abroad.
Asha Confectionery has not only revolutionized but also set an example for food businesses to follow.
First, SR25 as an Indian brand gives people a sense of pride that chocolates from India can taste heavenly too. Second, the amount of dedication that the whole team of Asha Confectionery and SR25 have put in to ensure adequate and safe working conditions is incredible.
In an informal discussion with Deepak Daryani, the Managing Director of SR25, we talked about the importance of the physical and emotional health workers. He said, “At Asha Confectionery, we have large spread out factories and laboratories which are dedicated to researching, crafting and producing the best of products. Since the beginning, we’ve taken hygiene very seriously. We have our very own salon and dental clinic built especially for the workers to get them adequately groomed and checked-up for working on our products. By doing all of this, we’ve not only retained a lot of our expert workers but also made them feel a sense of belonging with the company.”
The laboratory of Asha Confectionery is National Accreditation Board for Testing and Calibration Laboratories (NABL) accredited and certified. This very clearly shows that SR25 adheres to the protocols and standards set by the Government of India.
By introducing a safe and empathetic work culture in the company, Asha Confectionery is in line with the advancements of the modern day business which pays attention to its ethical responsibility. Owing to its continuous innovation in chocolates and candies, Asha Confectionery has become one of the first choices for people who give first priority to quality and taste.