The coronavirus pandemic has struck several businesses very hard over the last few months. Many of these businesses have been forced to lay off their employees or furlough them for an indefinite period of time. Some businesses may never even reopen because of all the financial hardships they’ve incurred.
Abdelkader Bachr never let the coronavirus pandemic keep his business down, though. In fact, his business has been growing ever since the coronavirus became a pandemic back in March. Bachr is the owner and operator of a digital marketing company that helps small firms and startup companies attract more customers to their businesses. He does this by running digital ad campaigns and executing SEO strategies to drive more targeted organic traffic to their websites.
Words Of advice
“The pandemic has sparked a dramatic increase in the number of businesses that have had to go online to seek out new business for themselves,” Bachr said. “Many of these businesses have never marketed their products or services online before. It is the perfect opportunity for a digital marketing agency like mine to offer its services and show them how to rebuild their businesses in an entirely new way.”
Investments in digital marketing have grown exponentially over the past several months. Companies are investing their advertising dollars in new ways because so many consumers are stuck at home with nowhere to go. All their favorite stores are closed, so they have no choice but to shop online. If a business wants to survive in these unusual economic times, then they have to change their organizational structure to market to online consumers.
Chasing The Dream
Bachr has been a digital marketer for a few years, so he didn’t need a pandemic to strike to understand the importance of digital marketing. In fact, Bachr believed in the digital marketing business model so much that he dropped out of college to work on his company on a full-time basis. It was a risky move considering that he had gotten into a good university and was on his way to earning his university degree. His family thought he was nuts, but he could see the light at the end of the tunnel. His positive mindset allowed him to do so.
“I started my business with only one employee,” Bachr said in an interview. “But now, I have a big team who works in my company. They are able to manage the operation of the business as a team together through hard work and dedication. Not only are they my employees, but they are also my partners. If it weren’t for them, I wouldn’t have been able to grow the business into what it has become.”
Bachr has traveled the world to help aspiring entrepreneurs realize their dreams. Although he hasn’t done much traveling lately because of the coronavirus restrictions, he hopes to resume his travel plans very soon. One of the things he loves to do is travel because it reduces stress and anxiety. But if he has to work on his business, he can do so with his laptop or smartphone from a remote location. Otherwise, his employees do the rest for him.