5 Tips on Creating a Brand with Bryan Quaranto
Bryan Quaranto, CEO of ProprioX and Dreamwood Media has built multiple successful brands. His company ProprioX acts as a modern-day communications parent company for the network of brands he has developed underneath it, including Dreamwood Media, a public relations media agency, and Enviro PR and environmental company based in Puerto Rico. With over 10 years of branding experience, he has gained a ton of experience along the way that he would like to share with you
Have a Mission and Cause
When creating a brand, developing a mission statement is super important and a crucial aspect to your brand’s success. The mission statement will tell us everything you are going to accomplish with your brand and why. Having a clear mission will enable you to stay focused on what your companies goals are and how to achieve them. The cause is the root of your mission, what drives it, and keeps you going. When you work with a cause you are driven to succeed and accomplish your missions.
Establish and Deliver Value
Value-Delivery involves everything necessary to ensure every paying customer is happy. You can deliver content in 2 different formats. Entertainment and escapism, or utility and value. The best bring all 4 to the table. “If you make it your goal to be a value creator, then it becomes an instinct, it becomes the lens you have on things, and it becomes easier. its the way to be a successful company and profits will follow from that. It’s clarifying, and if you can focus on that, it is the way to win.” Values are the fundamentals of success.
In order to position your brand successfully, we have to provide our value in the places that matter and where value is already found.
Create a Logo and Tag Line to Remember
A good logo and the tag line is the silver lining to your signature brand and will help you develop an imprint in the consumer’s mind. A great logo and tag line will always stick with the audience. A logo should be simple, unique, and easily recognizable.
Have Consistent Messaging
Try and deliver a clear consistent message throughout all your content. Delivering a consistent theme throughout your brand is necessary and will help create signature brand recognition. The most famous brands in the world all have recognizable shapes, figures, and colors that will resonate with your emotions. This is done on purpose to help connect your emotions with their business. It’s a psychology game.
Develop a Community
Developing a real organic community is the most effective strategy in building any type of business or brand. When you have a loyal follower base they will do ANYTHING to get their hands on your product. A community will be there to support you when others don’t. A community will be the first one to buy your stuff. When you cater to a community, you cater you your brand. Building a real community takes nothing but time, hard work, and constant engagement but it will always pay off in the end.