According to recent statistics, there are more than 500 million active users on Instagram every day. Besides, data suggest that a whopping 31% of people who make more than 75K per year are on Instagram. It is not wrong to say that this is where the money is.
Carlie Somatis knows the importance of building a following on social media. She specializes in helping people boost their social presence and influence, gain credibility, audience, and become more professional on socials. She notes that having a social presence and strong credibility is what draws people and business opportunities to your pages. Over the last five years, Carlie has designed a strategy that puts her clients to the top. Her clients have seen a tremendous increase in their following after a few days of engaging with her.
Here are her golden tips on what it takes to grow your Instagram followers and why you should care.
Engage & socialize with your followers
The whole point of using social media in the first place is to socialize. If you are looking to grow your following on Instagram, take the time to respond to comments you receive, as well as leave comments your own on others’ work.
The key to engaging with your audience is to be genuine in your comments and questions. Remember, it is easy for people to know when someone is authentic, and show genuine interest in others.
The power of hashtags
Hashtags are a great way to build a community. Not only do hashtag helps to communicate what your brand is all about, but it also you to gain new content for your account. The best hashtags have a specific purpose.
Go beyond the one-word prominent hashtags, but rather focus on telling part of your story. Remember, hashtags help to reach out to an audience that isn’t following you. It is essential to use the right hashtags if you want to get noticed by the right crowd.
Regularly organize and run contests
Another exciting way that brands can increase their following is to run a contest, especially if you have something that you would like to give away. Asking the winners of your contest repost-specific image about their experience and tag you in the caption is a great way to increase traffic and follow your page. You can even ask the interested users to follow you or also invite them to use your hashtag on their images. Carlie notes that free stuff is a great motivating factor for uses to engage more with your brand.
People like Instagram stories
In today’s digital era, people are bombarded with information. To get their intention and stand out, it is not an easy task.
Research shows that videos and images are increasingly performing better than text. Besides, videos drive more views and engagement as well as increased response.
With over half a billion people using stories every day, Instagram Stories have become a massive part of what makes the platform so popular. Many users even report they love watching Stories than scoring on the feeds. The point here is to get creative with your stories to give your audience a fantastic experience about your journeys and connect with them in an even more profound way.
Collaborate with influencers
Believe it or not, working with Instagram influencers can unlock the following that you have been yearning for. Look for other Instagrammers who are in your niche and think of creative ways to collaborate with them. Instagram Story Takeovers, or even daily challenges, are great examples you can use when working with influencers.
Another way to work with influencers is to interact with them regularly. Carlie reckons that getting tagged in the right influencers’ posts can work wonders for you. It is a great way to connect you with their loyal fan base.
Carlie believes that with everyone being on the internet today, having a robust online presence is essential to getting more business.
Connect with Carlie if you would like to learn more about her work.